Ads Uncorked

Course Welcome!

Module 1: Lesson 1 | Facebook Ad Basics

Module 1: Lesson 2 | Setting Up Business Manager

Module 1: Lesson 3 | Cold Audience Creation

Module 1: Lesson 4 | The Pixel

Module 2: Lesson 1 | Selecting Objectives

Beginner Module 3: Lesson 1 | Types of ads and parts of an ad

Module 3: Lesson 2 | Campaign, Audience and Budgets

Beginner Module 3: Lesson 3 | Creating an ad

Beginner Module 3: Lesson 4 | Writing effective ad copies

Wrap Up

Course Welcome!

Intermediate and Advanced Module 1 Lesson 1 | Ad Creation Checklist/ Quick Reference Guide

Intermediate and Advanced Module 1 Lesson 2 | Advanced Audiences + Retargeting

Intermediate and Advanced Module 2 Lesson 1 | Split Testing

Intermediate and Advanced Module 3 | Optimizing Ads

Intermediate and Advanced Module 4 Lesson 1 | Conversion Tracking

Intermediate and Advanced Module 4 Lesson 1 | More Conversion Tracking

Intermediate and Advanced Module 4 Lesson 1 | Most Important Metrics

Intermediate and Advanced Module 5 Lesson 1: Exclusion Audiences, Narrow Audiences

Intermediate and Advanced Module 5 Lesson 2: Grow Instagram followers with ads

Intermediate and Advanced Module 5 Lesson 3: Ads for eCommerce

Intermediate and Advanced Module 5 Lesson 4: Ads for Local Events

Intermediate and Advanced Module 5 Lesson 5: Facebook Ads for Photographers

Intermediate and Advanced Module 5 Lesson 6: Lead Generation Ads

Intermediate and Advanced Module 5 Lesson 7: Campaign Budget Optimization

Intermediate and Advanced Module 5 Lesson 8: Nurturing Sequences

Bonus Lesson 1 | Looking at Your Competition

Bonus Lesson 2 | Instagram Story Ads

Bonus Lesson | Live Optimization of eCommerce Campaign

Bonus Lesson | Live Optimization of Photographer's Campaign

Bonus Lesson | Creating Images in Canva

Bonus Lesson | Effective Landing Pages

Congratulations Message